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I was literally writing this blog post while working on a brand style guide for a client and thought, you know what? This topic needs to be explained more. Because SO many business owners don’t realize just how important a branding guidelines for small business actually is. So here’s a whole article about it.I see this a…
DIY branding seems like a good idea, right? So, you’re thinking about doing your own branding? I get it. When you’re running a small beauty business or building a personal brand, budgets can be tight, and you might feel like, “Hey, I’ll just handle the visuals myself!” DIY branding can seem like an easy fix,…
Why knowing these branding terms matters Ever scroll through branding content and feel like designers are speaking in… riddles? Same. The branding world has its own little language, and if you’re building your brand (or working with a designer), understanding the basics can seriously change the game. Knowing these branding terms helps you:• make smarter decisions•…
Understanding the difference between branding and identity When you hear terms like brand identity, visual identity, and just branding and identity in general, it’s easy to feel a bit lost. They all sound similar, and people throw them around like they mean the same thing. Spoiler: they don’t.So in this post, I’ll be explaining and define what each of…
Is one logo sufficient for creating a strong brand identity? Short answer: nope. Your logo is not your brand. Sure, it’s a crucial element, but you’re going to need a bit more for a truly impactful and powerful brand identity. (If you’re wondering about the difference between branding, brand identity, and visual identity, I’ve got…
You’ve probably seen brands with more than one logo and thought, wait, do I need multiple versions too? Short answer: yes, and here’s why. In this post, we’re talking about logo variations: what they are, why your brand actually needs them, and how having multiple versions makes it way easier to show up consistently across every…
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