VICTORIA SEGUROS

Rebranding + Website Design + Social Media Content

Victoria Seguros, an insurance company based in Mexico, specializes in tailored insurance solutions for individuals, including life and health insurance, retirement plans, and more.

Project Objectives: The mission was to revitalize Victoria Seguros’ identity while honoring its rich history and core values. The primary goal was to modernize the company’s image while retaining the essence of its original icon. To achieve this, I created a new logo that would symbolize trust, protection, and approachability—qualities that lie at the heart of Victoria Seguros’ commitment to its clients.

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Insurance agent logo overlaying business people, symbolizing professionalism and trust in the insurance industry for corporate clients in the US, UK, and internationally.

Inspired by Victoria Seguros’ values, I created a dynamic visual identity with a vibrant orange to convey warmth and friendliness, while the professional blue represents reliability and trust. The logo shows a person under a protective roof, symbolizing assistance and safeguarding. To top it off, I picked a serif font and gave it rounded edges to add a touch of sophistication, making everything come together nicely.

Insurance agent logo displayed on a window, symbolizing trust and professionalism.
Before and after of an insurance agent's logo redesign, highlighting the transformation from a traditional, dated design to a modern, clean, and professional look—emphasizing the brand’s refreshed identity and trustworthiness.
Insurance agent social media posts displayed on a phone screen, showcasing services, tips, and customer engagement.
MacBook displaying a professional webpage design for an insurance agent.
Rebranding project for insurance agent Victoria Seguros, showcasing the cohesive brand identity, stationery, and website design created by Emily Ruven, a brand designer specializing in branding for female entrepreneurs.

Primary logo

Insurance agent logo, representing trust, professionalism, and reliable insurance services.

Secondary Logo

Insurance agent logo, representing trust, professionalism, and reliable insurance services

Submark

Insurance agent logo, representing trust, professionalism, and reliable insurance services.
Custom symbols for Instagram story highlights, designed for branding and visual appeal, ideal for enhancing social media engagement.
A brand pattern for an insurance agent personal brand.
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Orange circular icon with a white star in the center, symbolizing creativity, energy, achievement, and excellence.
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