HUT CUP

Visual Identity Design + Creative Packaging Design + Menu Design

Hut Cup is a modern and innovative café that focuses on providing a cozy and unique experience to its customers. Located in the middle of the city, the café aims to offer a tranquil and comforting refuge for students and professionals seeking a cozy place to unwind, study, or meet up. With weekly community events such as book clubs and open mics, Hut Cup fosters a sense of belonging and togetherness among its patrons.

Project Objectives: The main objective of the project was to develop a warm and inviting brand identity design with a focus on branding for coffee shops that reflects the unique and comforting experience in the café.

Person holding a cup of coffee, symbolizing relaxation, productivity, and a warm, welcoming vibe—perfect for branding for coffee shops, visual identity branding, and lifestyle or café-related content in the US, UK, Canada, and beyond.

The logo uses playful and customized typography, complemented by a hand symbolizing the café’s emphasis on community. A subtle smiley face hidden into the design adds a welcoming touch to the brand identity. The color palette, characterized by light pink and green tones, infuses the brand with personality and a sense of fun, enhancing its overall appeal.

Cafe menu overlaying a picture of a woman drinking coffee, showcasing a cozy and inviting café atmosphere—perfect for branding for coffee shops, restaurant branding, brand identity design, and attracting customers in the US, UK, and globally.
Social media posts displaying coffee and croissants, promoting a cozy café vibe with creative packaging design, branding for coffee shops, and visual identity branding that attracts and engages customers.
Pattern featuring illustrations of a croissant, cookie, and cup, overlaid with a social media post, perfect for promoting branding for coffee shops, creative packaging design, and building a cozy, playful brand identity on Instagram or other platforms.
Coffee shop logo displayed on a window, showcasing professional branding services, brand identity design, and visual identity branding to attract customers with a modern, inviting aesthetic—perfect for cafes and coffee shops worldwide.

Primary logo

Coffee shop logo, representing the brand’s unique identity and inviting atmosphere, perfect for attracting coffee lovers and customers

Secondary Logo

Coffee shop logo, representing the brand’s unique identity and inviting atmosphere, perfect for attracting coffee lovers and customers
Coffee shop logo, representing the brand’s unique identity and inviting atmosphere, perfect for attracting coffee lovers and customers

Submark

Circular submark logo for a coffee shop, embodying the brand’s unique identity with an approachable, simple design that’s perfect for product tags, coffee cups, or small branding applications.
Person holding coffee packaging, showcasing creative packaging design, brand identity consultant expertise, and branding for coffee shops—perfect for coffee brands aiming to increase brand awareness and attract loyal customers.
Logo overlaying a picture of a cozy coffee shop, highlighting brand visual identity design, branding for coffee shops, and a warm, inviting atmosphere that attracts and retains customers.
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Orange circular icon with a white star in the center, symbolizing creativity, energy, achievement, and excellence.
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